I often get asked this question, “Why to go for a custom website when there are multiple ready to use themes available in the market?” Simple, one size doesn’t’ fit all the requirements.
There has been over a decade of debate about custom vs. template designs. Yes, if you are looking for a quick solution, don’t have the financial backing, and is not serious about brand marketing then you can without hesitation go for it. But, if you are a company that is looking to expand and explore your consumer’s behaviour post-Covid-19, then don’t even think about a template website.
Covid-19 pandemic is already affecting the consumer behaviour, #WFH to #eatfromhome to #doeverythingfromhome.
The businesses that were stuck with traditional marketing and sales are feeling like a dear caught in the headlight. Once that hysteria is over, they shall explore online marketing tools. And particularly the Website. With millions of more traditional businesses coming online and persuading the #WFH user how will you make your site stand out? Not with a template website!
One of the world’s richest man, Warren Buffett has said, “It is wise to be fearful when others are greedy and greedy when others are fearful.” It is time to get greedy, and hit that lockdown spot for making your custom website. Which is aligned to your THE NEW post-pandemic business plan. Do not disparage the power of online marketing during these stagnant hours. Understand the new era which will come after the lockdown with rapidly changing marketplaces for your services and products.
A custom website Marketing strategy shall help you redefine your value proposition. Not necessarily you need to change your industry or the product but the shift is expected to address the needs of the user during these times. Example: businesses that are into luxury foods and gifting without any online presence: this is a good time to shift the value from gifting to nutrition and give full-fledged attention to online marketing. Use the website as a powerful sales tool. Standout from the rest of the crowd by prudently investing in custom website/app design.
The revolution was already on its way, the epidemic has fast-forwarded it. Embrace it.